Marketing assessment guide
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Why do i need to do market assessment market assessment is a detailed and objective evaluation of the potential of a new product, new business idea or new investment. This guide presents performance-based authentic assessment ideas, samples, and suggestions to help marketing teachers and students respond to changes and pressures from outside the classroom. A practical guide to opportunity assessment methods peter liao and amy witsil abstract based on the authors’ experience, a gap is apparent between technology.
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